Lets be honest, in todays world very few’ people don’t know what social media is, but often they aren’t aware of all the benefits it can have for businesses, particularly tourism operators. Think about it, how many times have you seen a photo of a tourist hot spot around the world on a social media page whether it is Facebook or Instagram and thought ‘I need to go there’? For me, it’s nearly every day. In fact I can’t get enough of tourism photos on Instagram. Anyway, my point is, without realizing it every time we see these photos from tourism operators they are building their brand, and that’s the beauty of social media.
Although it sounds simple to build a brand on social media, it’s not always the case. Businesses need to first gain understanding into what people want to see. Thankfully social media pages including Facebook and Instagram have an extremely valuable tool- analytics. I know what your thinking- what is that, why do I care about those? Well they could help you better target your audience on social media. The analytics give you information about your media page including tracking likes, page views and much more. Besides, what’s the point in posting on social media if its not being seen by the people you want to see it?
After all there is more than 2.46 billion people on social media platforms around the world, surely you are curious as to what at least a portion of them look at all day? Continue reading Crunching the Numbers to Success